The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to experiment with products IRL. But what does that shopping and product testing experience look like at self-service retailers, stores with staffed counters and at spas & salons post Covid-19?

Base Beauty was proud to host industry leaders in an intimate brainstorm event where we worked as a team to ideate around the future of product testers at retail. The results were not only imaginative but also totally inspiring and implementable for retailers working with their brand partners. For you we have created a report with our consumer research and several of our brainstorm results. 

Head to basebeauty.com to download this free report. 

We are hosting a comprehensive Virtual Event via Zoom where we will share even more of the ideas generated during our brainstorm. The event is free and on May 28, 3:30-4:00 ET. Follow this link to register.

Special thanks to the executives who made time to join my team and me at this virtual brainstorm event:

Natasha Cornstein CEO, Blushington 

Elana Drell Szyfer CEO, RéVive® Skincare 

Laszlo Moharita Head of Global R&D eCommerce & New Business Initiatives, J&J 

Rachel Brown Editor in Chief, Beauty Independent 

Sonia Summers CEO, Beauty Barrage 

Ian Ginsberg CEO, CO Bigelow 

Ellen Friedman EVP, RPG 

Dena Bruckman CMO, Grande Cosmetics 

I’m also happy to discuss our findings with you directly and work with brands and retailers, helping them adapt to this new normal. Reach out to me to set up a time to talk.