The past five months have been a whirlwind: Covid coming. Clients leaving. Team members leaving. New clients coming. Rearranging responsibilities to make the workload work....
COVID-19
Beauty Consumer Product Testing at Retail: Free Report for Download & Virtual Event
The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to experiment with products IRL. But what does that shopping...
Work from Where? How COVID-19 Helped Me Appreciate Workplace Flexibility
Last Monday I left the city under a dark morning sky by the light of a heavy full moon. With the river on my left I cruised north, up Manhattan, and crossed the George Washington bridge with a...
Top 5 Quarantine Diversions for Beauty Industry Junkies
If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions that *almost* made us forget that our current beauty...
Creating Connections When You Are Physically Isolated
My hope is that you are feeling well, and that the Coronavirus has only interrupted your way-of-life and not your health. We want to help people maintain as normal a routine as possible while...