Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Beauty Expertise
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...
The Probably-Here-To-Stay Hybrid Work World: How’s That Working Out for You?
Just about a year ago, I wrote an article exploring the ins and outs, ups and downs, benefits and challenges of a hybrid work model. At that time,...
Own It. Nail It. Crush It. Ace It. Build Confidence by Being the Boss of Your Own Work
Own your work. Stand behind your performance. Be the boss of whatever you do professionally. It sounds simple, right? But how do you do that when...
Five Tips for Nailing That Virtual Interview
I recently offered tips for successful interviewing in the virtual world from the employer’s POV. Here I’m flipping that discussion around to focus...
Five Tips for Successful Hiring in the Virtual World
Interviewing is an art. A delicate art. One that has become ever more challenging as businesses have evolved to remote and hybrid work. As we’ve all...
Did you attend Beauty Connect 2021?! Here’s what we learned.
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, WHERE BRAINS MEET BEAUTY™, have acted as...