Since starting my creative marketing agency 14 years ago, I've been committed to giving our beauty and wellness clients a one-stop shop. It's an approach to marketing in this complex ecosystem that my team and I have proven effective, and a movement we are so proud to lead. I started my career at a global classic advertising agency that was solely focused on TV commercials. The rest of the marketing plan was executed by a half dozen other agency partners of various specialties. Not until I had a leadership role as Creative Director at a luxury French beauty brand did I understand how ineffective that approach would be in the modern marketing landscape. A great partner agency needs to be able to create packaging designs that work hard in user generated content on social media, and also have the ability to secure a celebrity spokesperson who is authentic to the brand. There is only one Base Beauty: we develop everything the consumer sees and touches. Our clients rely on our staff...
