We're in an age of change — both collectively and individually. As we open our eyes (and minds) to the ways in which we can do better by ourselves,...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...
No Silos Here: Using Community Management to Fuel Agency-Wide Holistic Marketing Strategies
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar as part of our...
Reaching Out to Consumers with Empathy
As creative marketers, our job can be simply stated: to educate the consumer about our clients’ product(s) and gracefully guide her through an...
She’s a Survivor and She Can Do Anything — Sinead Norenius-Raniere
Even as a child, Sinead Norenius-Raniere, VP of Product at Cision, knew that she wanted to accomplish a lot. At one point she remembers wanting to...
The Woman Who’s Determined to Change the World
Did you know that there are two different types of aging — biological age and chronological age? That’s what Carolina Reis Oliveira, Co-Founder and...
The Shortest Distance Between the Daunting Drama of Acne and Clear, Healthy Skin
This article is about skincare, but not in the way you might expect given my job. It’s about the power of lotions and potions, but also about being...
Why Retail Media Networks Are Gaining Traction In Beauty and Beyond
As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies...