Yes, you read that right! We are recommending that you invest in connecting with your consumer IRL! Read the full article here.
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Glossy’s WorkLife Awards Finalist!
Aside from helping our clients reach their growth goals, the most exciting part of my job is building an agency that leads...
BBCA at Beauty Connect
Will you be in LA at Beauty Connect next week? Our COO, Aleni Mackarey, will be there and she would love to meet you! Aleni will be moderating the...
3-Week Road Trip: Emotional Whirlwind Part 2
Two years ago in August I took a 4-week road trip vacation with my family. Like most of our journeys, it ended at Disney. I intended to do some...
Introducing the Woman Who Wears Many Hats: Emily Perez, Founder of Latinas In Beauty
It was through Beauty Connect that I was able to meet my guest this week, Emily Perez. A wildly ambitious and knowledgable woman, Emily dons many...
Aunt Flow — Bathroom Upgrade!
Through my board position on Girls Helping Girls. Period. I met the founder of Aunt Flow. Aunt Flow is committed to ensuring everyone has...
Making Pitches Palatable
After I read the Ad Age article "Agency Review Horror Stories And How To Give Up The Ghost" by Brian Bonilla, I wasn't sure if I should...
Elisa Vitale at BBCA | A Decade of Change and Great Design
Our team is made up of strategists, designers, copywriters, publicists, producers, social media specialists and account management experts. This...