From the very beginning, at the same time she signed her first client, Jodi Katz, Base Beauty Creative Agency’s CEO & Founder, knew that she...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Category: Work/Life Balance
Work, A Love/Hate Story
Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work’s endless hunger. Work is infinite. Work...
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...
Own It. Nail It. Crush It. Ace It. Build Confidence by Being the Boss of Your Own Work
Own your work. Stand behind your performance. Be the boss of whatever you do professionally. It sounds simple, right? But how do you do that when...
Jodi Katz In Bill Cunningham’s Book, On the Street: Five Decades of Iconic Photography
In 2007, I was working at L'Occitane en Provence and my friends and I would spend most summer lunch breaks at Bryant Park. Out of nowhere someone...
When Your Work Is Not Your Life: Jeremy Soine, CEO of Face Reality
Have you ever worked a job where you’ve felt as if you were only valued by the amount of work you do? While I worked my last full-time job, I often...
Glossy’s WorkLife Awards Finalist!
Aside from helping our clients reach their growth goals, the most exciting part of my job is building an agency that leads...
3-Week Road Trip: Emotional Whirlwind Part 2
Two years ago in August I took a 4-week road trip vacation with my family. Like most of our journeys, it ended at Disney. I intended to do some...