Alastin Skincare
Integrated Marketing Case Study
Results
Reestablished Alastin as the leading procedure enhancing professional skincare brand
The Challenge
Develop a campaign that helps overcome the fact that patients have so many questions about the procedures themselves, and physicians have so little time to discuss peri-procedure skincare.
Our Strategy
Inject Alastin directly into pre-procedure conversations and create the feeling in patients’ and doctors’ minds that procedure conversations shouldn’t be had without also talking about Alastin.
Our Services
Social Media Advertising
Display Advertising
Concepting
Storyboarding
Copywriting
Art Direction
Production
Graphic Design
Marketing Collateral
Retail Signage
Retail Experience
Retail Display
Display Advertising
Concepting
Storyboarding
Copywriting
Art Direction
Production
Graphic Design
Marketing Collateral
Retail Signage
Retail Experience
Retail Display
Category
Professional Skincare
How did we do it?
Research + Insight Gathering
Conducted interviews with internal and external key brand stakeholders to gain insight from various perspectives and refine points of differentiation.
The Campaign
Created an unbreakable link between Alastin and peri-procedure care with the “Ask About Alastin” campaign.
Paid Advertising
NewBeauty digital takeover met the consumer with our call to action right at the moment they were researching cosmetic treatments.
In-Practice
In-practice campaign elements included tabletop signage, mirror clings and wall signage that act as reminders to physicians and education for the consumer.
